Quantitative Research

THG is a leading national full-service research organization. For the last 35 years, THG has completed thousands of qualitative and quantitative research projects for business, government (federal, state, and local), academic and not-for-profit clients. We use the most exacting professional standards in all of our research studies, and customize our work to meet your precise needs.


Quantitative Research


The THG quantitative research team specializes in study design, survey instrument design, and data collection.  We have managed thousands of quantitative research studies varying in size and complexity, from large, complex, long-term studies with difficult to implement procedures to smaller, localized projects with tight deadlines.


THG has state-of-the-art capability in designing and administering telephone, Internet and mixed-mode surveys, and extensive experience using other data collection methods such as mail, in-home, and street-intercept interviewing.  


THG manages a 24-station CATI-equipped laboratory at its San Francisco location and also operates Waller Hall Research (WHR), a 30-station data collection center near Cody, Wyoming.  Each location uses CATI software for seamless integration between surveys conducted via the Internet or by telephone.  Because we manage our own data collection, our program managers can work closely with the survey collection staff to make sure that the collected data meets the highest professional standards.


THG is committed to rigorous training and supervision of our interviewers and as a result, our studies consistently yield above-average response rates.  We understand the demands of a multicultural world and can conduct surveys in a variety of different languages, including Spanish, Cantonese, Mandarin, Vietnamese, and Korean.



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