About Us

Our history

The Henne Group (THG) was founded in 1986 by Jeff Henne. Over the years, we have grown from a one-man show housed in a small office sublet from Mother Jones Magazine to a 35+ person firm headquartered in downtown San Francisco. In 2005, we expanded and established a data collection center and focus group facility in Greybull, WY. This facility is the only focus group facility in the state of Wyoming and one of the most rural facilities in the United States.  


Today, The Henne Group (THG) offers a full range of market research services, bringing exceptional competencies in all aspects of custom research and contact center support.


About Jeff Henne

Jeff is the CEO and President of The Henne Group, a San Francisco-based consulting group offering a wide range of market research services to clients from the public and private sectors. He has published 36 articles in peer-reviewed journals.  He received his B.A. and M.A. in Political Science from Rutgers University.


Our Values

Simply put, THG’s mission is to do good work. Our core values are quality, transparency, attention to detail, and empathy and respect for our respondents. Our research often focuses on issues related to public health, the LGBTQ+ experience, social justice, and social responsibility. We got our start pioneering the use of research to guide behavior change communications in the early days of the HIV epidemic. Much of this work helped shape HIV prevention campaigns at the local, state, and national levels and laid the foundation for the services and expertise that we provide today.


To bolster our recruitment services, we have developed an in-house panel, which now includes over 12,000 members representing population segments such as LGBTQ+ adults, patients with rare conditions, medical professionals, and small business owners.


Affliations and Certifications

THG is a small business as defined by the Small Business Administration and is registered as a Local Business Enterprise with the San Francisco Human Rights Commission.  We are a certified LGBT Business Enterprise registered with the National Gay & Lesbian Chamber of Commerce.  We also hold memberships with t, the International Society for Quality of Life Research (ISOQOL), and the Insights Association, the trade association that sets ethical standards for survey research organizations.



ISOQOL (international society for quality of life research), HUBzone certified, Insights Association, and National LGBT Chamber of Commerce (nglcc) ISOQOL (international society for quality of life research), HUBzone certified, Insights Association, and National LGBT Chamber of Commerce (nglcc)

Why The Henne Group?

  • Decades of experience.
  • Expertise in therapeutic areas - HIV, CVD, sexual functioning, urology, and autoimmune disorders.
  • Industries include pharmaceuticals, healthcare,and public health.
  • Specialized in highly segmented populations, including hard-to-reach groups.
  • Know-how in handling sensitive and confidential topic discussions and information.
  • Experience in government contracting, Internal Review Boards, and protecting data. 

Download our Capability Statement



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