THG is a leading national full-service research organization. For the last 35 years, THG has completed thousands of qualitative and quantitative research projects for business, government (federal, state, and local), academic and not-for-profit clients. We use the most exacting professional standards in all of our research studies, and customize our work to meet your precise needs.
Qualitative Research (See our full brochure below)
THG has extensive experience in managing and conducting qualitative research studies that will give you in-depth understanding of how your customers think, feel, and act. Our research staff members are skilled in designing studies that collect reliable and valid data through focus groups, in-depth interviews, executive interviews, and usability studies.
We are known for our success in recruiting highly segmented, hard-to-reach populations, and addressing deeply personal and sensitive topics. Because THG interviewers are trained to listen and interact empathetically, respondents feel comfortable and tell the truth about what they are really feeling. And because we know how to keep an interview or group on track, all subjects are covered within the required time limit.
The richness of the data we collect enables us to provide our clients with a deep and clear understanding of what their customers’ believe and think, and how they act. Our reports link our findings and insights directly to strategic objectives and our recommendations for next steps are clear and immediately actionable.
The THG quantitative research team specializes in study design, survey instrument design, and data collection. We have managed thousands of quantitative research studies varying in size and complexity, from large, complex, long-term studies with difficult to implement procedures to smaller, localized projects with tight deadlines.
THG has state-of-the-art capability in designing and administering telephone, Internet and mixed-mode surveys, and extensive experience using other data collection methods such as mail, in-home, and street-intercept interviewing.
Because we manage our own data collection, our program managers can work closely with the survey collection staff to make sure that the collected data meets the highest professional standards.
THG is committed to rigorous training and supervision of our interviewers and as a result, our studies consistently yield above-average response rates. We understand the demands of a multicultural world and can conduct surveys in a variety of different languages, including Spanish, Cantonese, Mandarin, Vietnamese, and Korean.