About Us

The Henne Group (THG) was founded in 1986 by Jeff Henne. Over the years, we have grown from a one-man show housed in a small office sublet from Mother Jones Magazine to a 20-person firm headquartered in downtown San Francisco. In 2005, we expanded and established a data collection center and focus group facility in Greybull, WY. This facility is the only focus group facility in the state of Wyoming and one of the most rural facilities in the United States.


Simply put, THG’s mission is to do good work. Our core values are quality, transparency, attention to detail, and empathy and respect for our respondents. Our research often focuses on issues related to public health, the LGBT experience, social justice, and social responsibility. We got our start pioneering the use of research to guide behavior change communications in the early days of the HIV epidemic. Much of this work helped shape HIV prevention campaigns at the local, state, and national levels and laid the foundation for the services and expertise that we provide today.


THG offers a full range of quantitative and qualitative research services executed from our mixed-modal research centers in San Francisco and Wyoming.  From our Wyoming facility, we offer in-bound call center services, including tier one tech support . To bolster our recruitment services, we have developed an in-house panel, which now includes close to 15,000 members representing population segments such as LGBT adults, patients with rare conditions, medical professionals, and small business owners.

THG is a small business as defined by the Small Business Administration and is registered as a Local Business Enterprise with the San Francisco Human Rights Commission.  We are a certified LGBT Business Enterprise registered with the National Gay & Lesbian Chamber of Commerce.  We also hold memberships with the American Association of Public Opinion Research (AAPOR), the International Society for Quality of Life Research (ISOQOL), and the Insights Association, the trade association that sets ethical standards for survey research organizations.

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