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Life Sciences Intelligence
The life sciences industry develops products to improve lives, spanning pharmaceuticals, biotech, medical devices, and diagnostics. Market insights that inform strategic decisions, optimize product development, and enhance commercial success will ultimately leading to better patient outcomes.
Select Subindustries
Biotechnology
Navigating the complex and lengthy process of developing novel biologics, including gene and cell therapies, bring significant scientific and financial risks that require up-to date patient, trend, and stakeholder involvement.
Digital Health
The research and development of user-friendly digital health solutions can integrate seamlessly into existing healthcare workflows, while ensuring data privacy and security.
Pharmaceuticals
The potential for drug development and market entry into a field burdened with high R&D costs and strict regulatory scrutiny is realized when unmet needs and competitors' strategies are explored.
​Contract Research Organizations (CROs)
CROs face intense competition and need to constantly adapt their service offerings to meet the evolving needs of pharmaceutical and biotechnology sponsors in a dynamic R&D landscape.
Medical Devices
Demonstrating the value and safety of medical devices to regulators, hospitals, and physicians will ultimately improve the quality of patient care.
Contract Development and Manufacturing Organizations (CDMOs)
CDMOs must make strategic investments in infrastructure, technology, and personnel to meet the fluctuating and often unpredictable manufacturing demands of their clients, while maintaining cost-competitiveness and regulatory compliance.
Diagnostics
Market research helps streamline the adoption of new diagnostic tests by demonstrating their clinical utility and cost-effectiveness to healthcare providers and payers.
Benefits
1
Increased Probability of Success
By understanding market needs, competitive dynamics, and payer perspectives, companies can develop products that are more likely to be clinically and commercially successful.
3
Improved Access to Medicines
Market research plays a critical role in informing pricing and reimbursement strategies, helping to ensure that patients have access to the medicines they need.
2
Reduced Development Costs
Market research helps optimize development programs, streamline clinical trials, and avoid costly mistakes, ultimately saving time and resources.
4
Accelerated Adoption of Innovation
By understanding stakeholder needs and addressing barriers to adoption, market research can help accelerate the uptake of new and innovative therapies.
