Healthcare Intelligence

In healthcare, certainty is paramount. We provide the market intelligence you need to make safe decisions grounded in solid real-world evidence for patient experience and business success.

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Healthcare Evolving Challenges

Shifting Regulatory Landscape

Ever-changing regulations like HIPAA and GDPR create compliance hurdles and market access uncertainties. Staying ahead is critical.

Complex Stakeholder Ecosystem

From patients and physicians to payers and regulators, navigating diverse needs and priorities requires deep market understanding.

Tech Innovations

Telehealth, wearable devices, and other digital health technologies are transforming healthcare delivery. Market research helps companies understand the adoption of these technologies, their impact on patient care, and their potential for integration into existing services.

The Evolving Patient

Proactive healthcare market intelligence empowers you to identify opportunities, anticipate threats, and gain a competitive edge in the healthcare market.

Proactive Decision-making

Gain valuable insights into patient needs and preferences that will provide the direction to enhance patient satisfaction, improve the level of service and give you a competitive edge.

Mitigate Risk

Real-world-evidence backed healthcare intelligence.

The healthcare landscape is riddled with uncertainty, and sometimes real-world evidence is the safest, most revealing, specific, and clearest viable way to make decisions when human life and transdisciplinary teams are involved.

Patients

Rare and Diverse

Empowered and diverse patients demand tailored healthcare solutions. Understanding patient preferences, needs, behaviors, and cultural backgrounds is crucial for developing patient-centric approaches and improving adherence. Examples include research on new drug delivery preferences, telehealth acceptance, or the specific needs of elderly patients with chronic conditions.

Technology

Smart Health

Digital health is revolutionizing healthcare management and delivery, from telehealth and wearables to AI-powered smart systems and the internet of things (IoT) in healthcare. Market research helps companies understand technology adoption, patient impact, and integration potential. Examples include research on telehealth acceptance or using healthcare data to personalize treatments and optimize operations, such as AI in diagnostics or disease prevalence trends.

Symbolic image of hand blocking the sun but letting some light go through the fingers

Compliance and Ethics

Ethical Choices

Healthcare faces constant regulatory and ethical instability, demanding meticulous compliance and consideration of diverse perspectives. Market research mitigates these risks, guiding organizations toward responsible practices while fostering innovation and better patient care.

Life & Death Decisions: Who gets scarce resources first and who misses it?
Final Wishes: Right to die or duty to preserve life? The agonizing debate.
Compliance Outcomes: how will changing regulation affect treatment and how will patients react?
AI's Ascent: Will algorithms' biases cause harm? Who's accountable?

Breaking Down Silos

Unlocking the Power of Integrated Healthcare Data

Fragmented data across disparate systems (EHRs, labs, pharmacies) plagues healthcare, hindering care coordination and research. This lack of interoperability prevents a holistic patient view, leading to duplicated tests, medication errors, and inefficient workflows. Tracking patient outcomes becomes difficult, limiting personalized medicine and population health management. Market research can help identify integration opportunities and bridge these data silos, unlocking the true potential of healthcare data for improved patient care and operational efficiency.

Rising costs & Reimbursement Models

Directive Planning Risk

The relentless rise of healthcare costs is a crushing burden on payers—governments, insurers, and patients.

Evolving reimbursement models, especially the shift to value-based care, force providers to slash costs while maintaining quality—a difficult feat. This financial pressure creates deep uncertainty, jeopardizing investment and long-term planning. Looking for sustained solutions, prioritizing prevention and cost-effective treatments, all while striving to deliver excellent care in a financially strained environment is paramount.

Growth of Preventive Care

Better Prophylatic Outcomes

Expand beyond traditional treatments and offer valuable new services. Imagine a thriving market for health promotion, screenings, checkups, habits, immunization, and chronic disease management. Earlier interventions become possible, potentially reducing long-term costs. Partnerships with wellness companies open new doors. How can healthcare organizations position themselves to be competitive in preventive care models?

"Thank you for making this go so smoothly and so quickly! We had an all-star team from THG working on these and we are thrilled to give this good news to --- (our partners)"

Client in Healthcare