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Qualitative Research Services

The Essential Role of Qualitative Research

The Henne Group's extensive experience in qualitative research methods brings a greater understanding of complex human behaviors and motivations that ultimately drives meaningful outcomes across business, healthcare, pharmaceutical, government and nonprofit organizations.

Outreach and Recruitment

Our experienced team identifies the right participants to match the requirements of your research study.

Focus Group Moderation

Professional focus group moderators expertly manage the subtleties of group dynamics to solicit participants' meaningful feedback and perspectives.

Individual Interviews

One-on-one interviews bring visibility into the richness of experiences, perspectives, and beliefs resulting in a deeper understanding of individual observations and motivations.

Executive Interviews

Discussions with high-level decision-makers including CEOs, CFOs, and Vice Presidents reveal insights on organizational culture and practices that can chart a course for new strategies and initiatives.

Usability Studies

Capturing the thoughts and opinions of real users deliver insights into the customer experience.

Moderation Guide Development

Our well-designed moderation guides provide blueprints that help focus group moderators to stay on track and ensure that research objectives are met.

Expertise with
Specialized Populations

THG has a unique strength in recruiting and engaging with small-incidence populations for qualitative research. Our in-house panel of over 18,000 members includes LGBTQ+ adults, patients with rare conditions, medical professionals, and more.

Outreach and Recruitment

We specialize in recruiting niche and hard-to-reach populations, including disease-state, rare-disease, healthcare professionals, psychographics, and highly specific demographics.

Full-Scope Session Preparation

Our Technical Concierge service ensures a seamless experience by validating audio/video connectivity, handling consent checks, and preparing participants, eliminating logistical friction for researchers.

Inclusive Representative Integrity (IRI)

We integrate specialized populations into scientific design. Leveraging 18,000+ niche members, we move beyond "check-box diversity" to equity infrastructure, ensuring your research maintains absolute scientific rigor without compromising data reliability.

Multi-Layered Encryption

We utilize 256-bit AES encryption for all data at rest and per-file encryption protocols. Combined with TLS 1.2 for data in transit, we ensure your person-focused data remains unreadable and secure throughout the diagnostic odyssey.

HIPAA Compliant

Data integrity is crucial for trust in clinical recruitment. THG follows HIPAA protocols to secure your data and ensure compliance. Our encryption and oversight protect your organization while allowing rapid, ethical research.

Protocol Adherence Variance (PAV)

Our PAV monitoring framework eliminates fragmented data. By using Source Validation and layered Integrity Protocols, we ensure insights are defensible and compliant with regulatory oversight in pharma and government sectors. Streamline your research confidently.