Qualitative Research Services

The Essential Role of Qualitative Research

The Henne Group's extensive experience in qualitative research methods brings a greater understanding of complex human behaviors and motivations that ultimately drives meaningful outcomes across business, healthcare, pharmaceutical, government and nonprofit organizations.

Outreach and Recruitment

Our experienced team identifies the right participants to match the requirements of your research study.

Focus Group Moderation

Professional focus group moderators expertly manage the subtleties of group dynamics to solicit participants' meaningful feedback and perspectives.

Individual Interviews

One-on-one interviews bring visibility into the richness of experiences, perspectives, and beliefs resulting in a deeper understanding of individual observations and motivations.

Executive Interviews

Discussions with high-level decision-makers including CEOs, CFOs, and Vice Presidents reveal insights on organizational culture and practices that can chart a course for new strategies and initiatives.

Executive working on research process design

Usability Studies

Capturing the thoughts and opinions of real users deliver insights into the customer experience.

Moderation Guide Development

Our well-designed moderation guides provide blueprints that help focus group moderators to stay on track and ensure that research objectives are met.

Expertise with
Specialized Populations

THG has a unique strength in recruiting and engaging with specialized populations for qualitative research. Our in-house panel of over 18,000 members includes LGBTQ+ adults, patients with rare conditions, medical professionals, and more.

Effective Listening

Professional moderators and interviewers foster trust and open communication for authentic insights and valuable data.

Rigorous Methodology

We adhere to the highest ethical, secure, and scientific parameters to ensure data quality and reliability. Our skilled team designs collaborative studies that provide the data you need for informed decisions.

Outreach and Recruitment

We specialize in recruiting niche and hard-to-reach populations, ensuring the right participants for your study.

Actionable Insights

We go beyond simply presenting data. Our reports provide clear and concise analysis, linking our findings to your strategic objectives and offering actionable recommendations for your business.