.png)
San Francisco Market Research
San Francisco Market Research: Authentic Insights from a City of Diverse Voices
San Francisco is more than a location; it's a complex, dynamic ecosystem of diverse communities, groundbreaking ideas, and unique public health challenges. To get meaningful data here, you need more than a generic research plan, you need a partner with deep, local roots and a genuine understanding of the city's fabric.
The Henne Group isn't just located in San Francisco; we were born from its history. For over 35 years, we have been the city's go-to firm for complex research that requires nuance, trust, and an unparalleled ability to connect with its many populations.
Our San Francisco Story: Forged in the Epicenter of a Public Health Crisis
San Francisco in 1986 was a time when the city was at the heart of the HIV/AIDS epidemic. It was here that our President and CEO, Jeff Henne, conducted pioneering research by leading some of the first-ever focus groups with gay men in San Francisco to understand the crisis from a human perspective.
This foundational work became Jeff's inspiration for the establishment of The Henne Group. It didn't just shape our company; it became our mission. It taught us how to build trust within marginalized communities and give voice to the unheard—a mission that continues to drive our work today. Our history is woven into the history of San Francisco's public health advocacy.
Unmatched Expertise in San Francisco's Diverse Communities
Public Health Advocacy
We have collaborated directly with the San Francisco Department of Public Health to assess and improve health campaigns, such as a study on changing attitudes towards Hepatitis B among the city's Asian American residents.
Reaching Niche Populations
Our core specialty is connecting with hard-to-reach groups, including LGBTQ+ people, ethnic minorities like Hispanics, African Americans, people living with HIV (PLHIV), and other small populations.
A Full Spectrum of Services
From our headquarters on Montgomery Street, we offer a full suite of quantitative and qualitative research services, including study design, focus groups, in-depth interviews, and data analysis.
Why Choose a Local San Francisco Research Partner?
-
Culturally Competent and Informed Research: We go beyond surface-level demographics. Our approach is built on a genuine awareness of the cultural norms, languages, practices, and unspoken values that shape the perspectives of San Francisco's diverse populations. This cultural competence ensures our research is respectful, accurate, and yields insights that others miss.
-
Decades of Established Trust: We have spent over 40 years building a reputation for confidentiality and respect within the very communities you need to reach. This trust is earned, not assumed, and it allows us to facilitate honest and open dialogue on even the most sensitive topics.
-
Proven Track Record with Local Impact: We have successfully completed hundreds of research projects for government agencies, healthcare organizations, and pharmaceutical companies, many with a focus on the unique challenges and opportunities present in the Bay Area.
