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San Francisco Market Research
San Francisco Market Research: Authentic Insights from a City of Diverse Voices
San Francisco is more than a location; it's a complex, dynamic ecosystem of diverse communities, groundbreaking ideas, and unique public health challenges. To get meaningful data here, you need more than a generic research plan, you need a partner with deep, local roots and a genuine understanding of the city's fabric.
The Henne Group isn't just located in San Francisco; we were born from its history. For over 35 years, we have been the city's go-to firm for complex research that requires nuance, trust, and an unparalleled ability to connect with its many populations.
Our San Francisco Story: Forged in the Epicenter of a Public Health Crisis
San Francisco in 1986 was a time when the city was at the heart of the HIV/AIDS epidemic. It was here that our President and CEO, Jeff Henne, conducted pioneering research by leading some of the first-ever focus groups with gay men in San Francisco to understand the crisis from a human perspective.
This foundational work became Jeff's inspiration for the establishment of The Henne Group. It didn't just shape our company; it became our mission. It taught us how to build trust within marginalized communities and give voice to the unheard—a mission that continues to drive our work today. Our history is woven into the history of San Francisco's public health advocacy.
Unmatched Expertise in San Francisco's Diverse Communities
Public Health Advocacy
We have collaborated directly with the San Francisco Department of Public Health to assess and improve health campaigns, such as a study on changing attitudes towards Hepatitis B among the city's Asian American residents.
Reaching Niche Populations
Our core specialty is connecting with hard-to-reach groups, including LGBTQ+ people, ethnic minorities like Hispanics, African Americans, people living with HIV (PLHIV), and other small populations.
A Full Spectrum of Services
From our headquarters on Montgomery Street, we offer a full suite of quantitative and qualitative research services, including study design, focus groups, in-depth interviews, and data analysis.
Why Choose a Local San Francisco Research Partner?
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Culturally Competent and Informed Research: We go beyond surface-level demographics. Our approach is built on a genuine awareness of the cultural norms, languages, practices, and unspoken values that shape the perspectives of San Francisco's diverse populations. This cultural competence ensures our research is respectful, accurate, and yields insights that others miss.
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Decades of Established Trust: We have spent over 40 years building a reputation for confidentiality and respect within the very communities you need to reach. This trust is earned, not assumed, and it allows us to facilitate honest and open dialogue on even the most sensitive topics.
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Proven Track Record with Local Impact: We have successfully completed hundreds of research projects for government agencies, healthcare organizations, and pharmaceutical companies, many with a focus on the unique challenges and opportunities present in the Bay Area.
Our Capabilities
Health Policy Impact Evaluation
We evaluate the results of new policies, such as mandatory nurse-to-patient ratios. The most rigorous evaluations are conducted prospectively, collecting baseline data before implementation for a true comparison of impact.
Integrated Program Hotlines
Operating from short to long-term, high-integrity program support lines for city or state initiatives, be they about compliance, healthcare, public health, equity, or other goals (e.g., enrollment hotlines, compliance inquiry desks).
Health Policy Outcome Metrics
Our analysis focuses on the complete picture, measuring key outcomes for all stakeholders to determine if a policy achieved its desired results two years after implementation.
Artificial Intelligence (AI) Assurance
For AI models in healthcare, we provide validation and monitoring to ensure performance is Fair, Appropriate, Valid, Effective, and Safe (FAVES). This assurance is critical for responsible AI adoption.
Rare/Low-Incidence Patient Recruitment & Retention
Utilizing established trust within diverse local communities to recruit and retain participants for clinical trials, focusing on niche patient populations often overlooked by larger national recruiters.
Advanced Sentiment Analysis
We move beyond traditional metrics. Instead of just accuracy, we evaluate sentiment analysis systems on their ultimate, task-based effect on business goals like brand reputation.
Physician and Key Opinion Leader (KOL) Research
Conducting in-depth interviews (IDIs) and focus groups with San Francisco-based specialists, researchers, and public health experts to gather insights on emerging treatments and policy acceptance.
Custom Quantitative Research & CATI
Designing and executing rigorous, complex quantitative surveys (often utilizing their in-house CATI system) with local population quotas to ensure demographic accuracy.